Missing Piece Blog

How to Grow Your ABA Therapy Practice

Whether you’ve just opened your doors or you’ve been offering ABA therapy for a while, there’s no doubt that it’s not easy to grow your ABA therapy practice. Many brilliant ABA practitioners aren’t sure of where to begin and are left wondering how to grow their private ABA therapy practice to the size that suits their needs or desires. 

If you’re one of these people, don’t worry. Here are five ABA therapy marketing ideas that you can implement to help your practice flourish.

1. Reach more clients with social media

Even if you’re a healthcare professional, there’s no doubt that social media has become an essential part of marketing for healthcare services. People will turn to sites like Facebook or Reddit or apps like YouTube or TikTok to learn all they can about your practice and what it has to offer. For this reason, it’s important to develop your presence on these platforms. 

It may sound like a lot of work, but you don’t have to launch your social media presence overnight. Begin by creating accounts for your practice, with many social media platforms allowing you to do this for free. With your channels set up, you can slowly add content to them, whether it’s educational articles or videos that give people a glimpse into what you do at your practice. You can also use these social media channels to share important updates, such as if you’re closed on specific dates or if you’ve recently added new equipment to your practice.

Over time, your social media presence will grow, allowing you to reach users of these social media platforms and even turn some of them into potential customers.

2. Help people find you with a professional, SEO-friendly website

In the past, the only way to market your healthcare practice online was with a website. Today, having your own website is still critical, but it’s a smaller part of your overall online marketing strategy. That being said, you still need to deliver a website that looks and feels professional and is also search engine optimized. This is because a well-built website goes hand-in-hand with social media when it comes to online marketing. 

When you or a web developer are building your website, there are several elements that you must include. A few of these are:

  • A Home page describing your practice, including a brief overview of your services.
  • A Services page with a more detailed breakdown of what your practice has to offer.
  • An About Us page describing the goals of your practice and information about the staff who work there.
  • A Contact Us page with your contact information, including your email address, phone number, physical address, and social media links.
  • A Blog or Resources page, which is the easiest way to share information, news, or updates about your practice. This will also help you stay ahead of your competitors online by showing Google and other search engines that you regularly provide fresh and engaging content on your site.

Today, there are many site-building tools that allow even novices to put together a decent website, but remember, your website will often be one of the first ways a potential customer engages with you, so you’ll want to impress them with a good-looking practice site. While it may be tempting to cut costs, a poorly built website can be quite off-putting to a potential customer who doesn’t know who you are or what you have to offer.

3. Offer a great customer experience to grow through word of mouth

It goes without saying that you should offer your existing clients the best service possible, but this has the added benefit of helping you with marketing your ABA therapy practice. By ensuring your current customers are happy and seeing results, they are more likely to share their excellent experience with friends and family, which in turn helps your practice grow. Extremely happy clients may even leave a positive review on your social media platforms or website, further boosting your practice’s potential growth.

4. Implement a referral program

While organic word of mouth is a great way to reach new potential clients, you can also incentivize word of mouth using a referral program with your existing client base. Let your current customers know that if they recommend your ABA therapy practice to a friend or family member, they will receive a reward, such as a discount or voucher for an ABA therapy session, for doing so.

5. Network with other ABA therapy practitioners

It might seem counterproductive to build relationships with your competition, but the reality is that healthcare professionals can be an essential way to build your client base. For example, another ABA therapy practitioner might have a full caseload and can then recommend you as an alternative. Or you might offer a specific ABA service they don’t, so they can send the client to you.

Grow your practice with ABA Therapy Billing from Missing Piece

When billing is processed accurately and efficiently, it will ensure that funds are available to help you grow your therapy practice, but accomplishing this is harder than it sounds. Whether you’re dealing with CPT code updates, rejected claims, late claims, or other issues, there’s no doubt that you need the right knowledge and expertise to ensure billing is done correctly. Thankfully, Missing Piece is here to help you achieve this goal.

Missing Piece has over 10 years of experience offering ABA billing expertise and services to ABA practitioners across the US. Our accurate and efficient ABA billing allows you to optimize reimbursement without dedicating excessive hours to this important administrative task. Our service can also adapt to the needs of your practice as it changes, ensuring a cost-effective outsourcing solution.

Contact us to learn more about how Missing Piece can assist your ABA practice.